The history of Newtopique

We want to tell you about our curious story that led us to create our name, our logo and the experience you will have when you are our guests.

Adélaide and Francesca represent the heart of Newtopique and have known each other for a long time.

Both had been working in tourism for more than 10 years and wanted to create something unique. After Covid they had the opportunity to work again in the field and took the chance once again.

Since Newtopique is a small company it has the opportunity to care about all details in order to truly make the guest feel at home.

We provide high quality apartments and we found a way to inform guests about their experiences in a more complete way, but without invading their privacy.

The logo was created on this theme: renewal. We started from the concept of “utopia,” understood as “the best version of hospitality,” and we started again from the experience as the center of our job going beyond the idea of the mere rental of a comfortable bed.

The guest is therefore the center of our thinking, just as happened in the Florentine Renaissance with mankind. Based on this ideal, we have taken as a reference the “golden section,” which is known to those familiar with art as it is often used as a relationship to create harmony.

Thus Newtopique was born. The neologism is a play on words halfway between the meaning of “new utopia” and “new topic”, meaning a new proportion between living in a comfortable home and having all the information you need to explore the city as if you were a native citizen of the place.

This is the principle that shapes and improves our work day by day.
We have designed this blog for you, as well as some dedicated sites, where you can find practical information, searchable anywhere and the result of our direct knowledge. We know very well what we are talking about!

In order to best succeed in our intent, we live the Florentine center every day thanks to the fact that our office is on Via dei Serragli right in front of the Ponte alla Carraia.

Our goal is to give each of you: comfort, uniqueness of experience and safety.

BY Newtopique's staff

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